Case Study:
Profit-Driven Growth in a Competitive Amazon Category
ACoS
-35%
Total Sales
+116%
SKU margin
+11.5%
TACoS
-9%
eCommerce Strategy Breakdown
Challenge
- Looking for profitable growth across UK, EU & US
- Competitors undercutting prices during deal seasons, inflating CPCs
- Unoptimised listings and unstable organic rank
- Unsure of best keyword/competitor targeting strategy
- Multiple product launches needed across all marketplaces
Our Strategy
- Refined keyword and competitor targeting to cap CPCs while maintaining visibility
- Optimised listings (titles, bullets, descriptions, backend keywords) for maximum organic ranking
- Achieved top 4 organic rankings for core keywords at an optimal CPC
- Used strategic pricing—allowing competitors to overspend during deal periods while regaining rank profitably post-sales
- Expanded into UK, EU, and US marketplaces with new product launches
Red Dog
Results
(2024-2025)
- 35% reduction in ACoS while doubling sales (+100%).
- Maintained CPCs below £1 per click (or equivalent).
- Increased RoAS by 50%.
- Launched 3+ new product lines.
- Boosted SKU net profit by 122.5%, with an 11.5% margin increase.
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