Case Study:
Revamping a Drinks Brand for Explosive Q4 Growth
ACoS
-23%
Total Sales
+274%
SKU Margin
+6.4%
TACoS
-2%
eCommerce Strategy Breakdown
Challenge
A well-known drinks brand was struggling to grow sales on Amazon despite strong off-platform popularity. Issues included:
- Poorly structured listings and variations.
- Problems with imagery, pricing, and fulfilment.
- The need for a full SEO and PPC overhaul before Q4.
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Our Strategy
- Completely restructured product variations, fixing catalogue and backend issues.
- Optimised imagery, brand store, and product listings for better conversions.
- Built a fresh SEO and PPC strategy based on past ad data and new competitor research.
- Targeted the most profitable keywords in their category for rapid gains.
Red Dog
Results
(Previous 90 Days)
- Q4 success: Hit ambitious December targets, with a 60% YoY sales increase.
- Past 90 days:
- +274% total sales.
- -23% ACoS and -2% TACoS.
- +40% RoAS.
- +267.4% SKU net profit.
- +6.4% SKU margin.
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