Case Study:
Scaling a Multi-Brand Catalogue Across Amazon Markets
ACoS
-15%
Total Sales
+95%
SKU Margin
50%+
TACoS
-17%
eCommerce Strategy Breakdown
Challenge
A business managing its own brands and licensed products struggled with:
- Thousands of SKUs set up like D2C listings, leading to zero organic ranking outside branded terms.
- Poorly optimised listings and inconsistent sales across UK, EU, and US.
- Multiple listings had authorised third-party sellers, causing Buy Box competition and price instability.
- Some listings were hijacked, requiring escalation and brand protection.
- Unclear fulfilment strategy—FBA vs. FBM—across a massive catalogue.
Our Strategy
- Applied 80/20 focus, prioritising high-potential SKUs with strong reviews and Buy Box control.
- Overhauled SEO and PPC for top sellers to drive immediate ranking improvements.
- Identified listings with hijackers or multiple authorised sellers and worked with the brand to escalate critical cases.
- Helped optimise fulfilment strategy, ensuring the right products moved to FBA.
- Fixed catalogue issues, cleaned up variations, and aligned stock priorities.
- Analysed market trends to inform strategy for different brands across regions.
Red Dog
Results
(Previous 90 Days)
-
- -15% ACoS while growing total sales by 95%.
- -17% TACoS, improving overall efficiency.
- +129.6% SKU net profit while keeping margins above 50%.
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